Das Jäger . Bar & Restaurant
with Supersupply
Location. Tübingen. Germany
Area. 90m2
Client. Schönbuch Braumanufaktur
Service phases. 1-3
Personal scope. Concept design, preliminary design, construction documents, material concept
Planning horizon. 11.2018 – 11.2019

The Jäger invites young and old to enjoy authentic dishes and traditionally brewed local beers in an exceptional Wirtshaus.
The successful pilot project in the heart of Tübingen is intended to be an example for other future franchise locations. Thanks to a smart toolbox concept, different types of spaces can be transformed into another Jäger without distorting the identity of the location.

As a modern pub that tells its guests stories from the past, the interior design makes it possible to experience the brand with all senses within a unique corporate identity concept around the beer product Jäger Spezial by transforming itself from a restaurant into a bar to a club.

The deepest orange can be found in the leather or bar front which sets strong accents by creating a  warmth and cosiness at the same time. The energetic metal cladding inspired by the beer tanks is complemented by a solid terrazzo bar top, which combines the color spectrum of the entire location.

Retro metro tiles in rich hunter green are connected with the traditional DNA of the brand generating a characteristic background for the bar which magically attract thirsty passers-by from the far.
The wooden cladding conveys tradition, comfort and at the same time acts as an exciting frame for authentic picture motifs, lettering or mirror surfaces, which at the same time enlarge the room and create new visual insights.